Aaron Esh Revives AllSaints with a Celebratory Launch in East London

In a dazzling event that celebrated both fashion and culture, designer Aaron Esh marked his debut as chief creative officer of AllSaints with a vibrant party at the brand's Jacks Place location in Spitalfields, East London. The evening was a homage to the iconic British label’s roots, drawing a crowd of creatives from various industries to witness Esh's inaugural collection.

The guest list was a who's who of the fashion world, featuring musicians, models, and artists, many of whom sported pieces from Esh's fall 2026 lineup, including sleek denim and elegant slip dresses. Esh, a London native and Central Saint Martins graduate, infused the celebration with the city’s distinctive contemporary culture, highlighted through striking installations that showcased a campaign shot by Alasdair McLellan and styled by Katy England.

Notable attendees included campaign model Kiki Willems and former The Face editor Matthew Whitehouse, who unveiled a limited-edition zine during London Fashion Week. The evening featured live performances from Slauson Malone and other musical acts, while guests sipped on crafted cocktails and indulged in gourmet bites, all amidst a playful atmosphere enlivened by mannequins dressed in the new collection. As the night unfolded, the energy soared with DJs Jonas Glöer and Charlie Gosling taking over the decks, ensuring a memorable celebration of fashion and creativity.

Source: www.vogue.com