Aaron Esh Unveils Debut AllSaints Collection Today
By Editor • September 1, 2026 • 2 min read
Fashion enthusiasts worldwide can breathe a sigh of excitement as Aaron Esh's inaugural collection for AllSaints launches today. Esh, a London native and Central Saint Martins graduate, has infused the brand with a fresh energy that echoes the '90s and '00s nostalgia, aligning perfectly with the spirit of AllSaints.
Appointed a year ago, Esh's vision is rooted in authenticity, stating, "It’s a for a new tribe of people—a mixture of age and body type. It’s not about being stick-thin in Paris." His approach marks a significant shift in luxury fashion, where high street brands increasingly embrace designer talent, reminiscent of other recent high-profile appointments like Clare Waight Keller at Uniqlo.
The collection reflects a deeper connection to cultural moments that shaped British fashion, particularly during the early 2000s, a time when AllSaints was synonymous with indie rock culture. Esh recalls this era fondly, linking it to iconic figures like Kate Moss and Pete Doherty, while emphasizing the brand's roots in London's urban authenticity.
Esh's collaboration with Katy England, a well-respected stylist, has resulted in a range that appeals to both younger and older generations, featuring everything from satin slip dresses to tailored menswear. With prices under £200, the collection is designed to be both accessible and desirable, reminiscent of the treasures found in London markets.
Highlighting the brand's leather heritage, the collection includes a variety of pieces that showcase a modern twist on classic styles. Esh's commitment to quality and fit is evident, as he describes the process of refining existing designs to enhance their appeal. One standout piece is a long, tailored double-breasted gray herringbone coat, priced at £495, which Esh proudly declares is "a lot of coat for the money!"
The launch is further amplified by striking inter-generational portraits by Alasdair McLennan, featured in the AllSaints campaign and The Ram fanzine. These images reinforce the brand's timeless coolness and its connection to the vibrant street style of London.
Source: www.vogue.com
