Boll & Branch Launches Ethical Cashmere Blanket Amidst Industry Challenges

Boll & Branch, a brand committed to ethical sourcing, is set to disrupt the cashmere market with its new $999 blanket. This initiative signifies a bold step toward redefining luxury in the textile industry, particularly in the wake of widespread exploitation tied to cashmere production.

Revolutionizing Cashmere with Ethical Standards

Once regarded as 'soft gold,' cashmere has seen a dramatic shift from a symbol of luxury to an inexpensive commodity. With fast-fashion brands selling cashmere at low prices, the consequences have been dire, including overgrazing and animal abuse. Addressing these issues, Boll & Branch has become one of the first home brands to adopt the Good Cashmere Standard, aiming to ensure ethical practices in the production of their cashmere products.

A Commitment to Quality and Design

Founded in 2014, Boll & Branch has made a name for itself with its organic cotton products. The brand's founders, Missy and Scott Tannen, discovered that consumers are willing to invest in products that not only represent quality but also adhere to ethical standards. Missy, taking the reins on design, emphasizes that aesthetics and craftsmanship are just as crucial as the ethical sourcing of materials. The new cashmere blanket promises to deliver on both fronts, showcasing exquisite design while ensuring that all fibers are responsibly sourced.

Transparency and Traceability in Production

To combat the opaque nature of the cashmere supply chain, Boll & Branch has worked diligently to ensure that each blanket is traceable. Collaborating with Marzotto, a renowned Italian mill, the brand has implemented practices to ensure the goats are treated humanely, only shorn during their natural molting season, and that farmers receive fair compensation. This level of transparency is rare in the industry, with an estimated 95% of animal fibers remaining untraceable. The new cashmere blanket not only represents a luxury item but also a commitment to ethical practices in textile production.

Source: www.fastcompany.com