Jil Sander Embraces Surrealism in Fall/Winter 2026 Campaign

Jil Sander’s latest Fall/Winter 2026 campaign takes a bold step into the realm of the surreal, reminiscent of a long-lost avant-garde film. Shot by Moni Haworth, the campaign features grainy stills from a short film filmed on an abandoned airstrip near the Alps, evoking a nostalgic vibe akin to the experimental fashion films of the 1990s.

Under the creative direction of Simone Bellotti, this campaign marks a significant departure from the warmer, romantic aesthetics seen during the eight-year tenure of Lucie and Luke Meier. Bellotti’s vision has already redefined Jil Sander as an avant-garde label, with his debut collection being launched alongside a vinyl EP by obscure electronic artist Bochum Welt. The upcoming collection feels like an exploration of performance art, pushing the boundaries of contemporary fashion.

Bellotti's artistic flair isn't new; his previous work at the Swiss brand Bally showcased a penchant for cultural oddities, drawing inspiration from unique subcultural figures. Now, with a platform as significant as Jil Sander, his inclination towards the avant-garde is on full display. Haworth's distinctive style complements this vision perfectly, known for creating a fuzzy, dreamlike atmosphere, as seen in her upcoming photo book chronicling a Lynchian journey through Japan.

Source: www.highsnobiety.com