Neue Gstaad: A Typeface Inspired by Swiss Majesty

Pangram Pangram, the Montreal-based type foundry renowned for its modern and adaptable typefaces, has launched its latest creation, Neue Gstaad. Named after a luxurious alpine resort in Switzerland, this typeface embodies the refinement and precision characteristic of Swiss design.

Versatile Design with Numerous Styles

Neue Gstaad is a truly versatile typeface, boasting an impressive 112 styles across seven subfamilies, including Grotesk, Italics, and Sans Serif. Designed by Ian Party, the founder and CEO of New Glyph, the typeface functions much like a Swiss army knife, ready to tackle any typographical challenge with ease. Rich in OpenType features, it supports a wide array of Latin-based languages, making it a future-facing typographic system.

Aesthetic Inspirations and Visual Campaigns

The design of Neue Gstaad takes cues from the majestic Swiss mountains, showcasing a flexible range from expanded to compressed weights. Its campaign visuals cleverly incorporate triangular shapes that mimic mountain peaks, alongside archival imagery of skiers and a palette of snowy greys, all contributing to the luxurious feel of the typeface. A bespoke pictogram of a skier exemplifies the font's expressive power, blending authority with personality.

Source: www.itsnicethat.com