TOKYO – Japanese trendsetters can now beat back the coronavirus in luxurious type with opulent masks adorned with diamonds and pearls for an unbelievable million yen (S $ 12,849) every.
Cox Co’s Masks.com chain started promoting the handmade masks final week, with the goal of cheering individuals up and spurring gross sales in a vogue business depressed by the Covid-19 pandemic.
The diamond masks are adorned with a zero.7-carat diamond and greater than 300 items of Swarovski crystal, whereas the pearl masks include some 330 Japanese Akoya pearls.
“Everyone seems to be feeling depressed concerning the coronavirus and it will be nice if they may really feel higher taking a look at one in all these glowing masks,” Azusa Kajitaka, a masks janitor on the firm’s retailer close to Tokyo station, advised Reuters on Monday. Wednesday (November 25). ).
“The jewellery and cloth industries have additionally been in a stoop because of the coronavirus and we did this as a part of a mission to assist revitalize Japan,” he added.
Cox, a part of retail group Aeon Co, has opened Masks.com on-line and in six bodily places since September, providing greater than 200 kinds of masks beginning at 500 yen.
Some guests to the shop on Wednesday anxious that the million-yen masks could be out of attain.
“If I put on one in all these masks, I’ve to put on the proper vogue to match it. So I feel it’s kind of of a disgrace (to decorate up),” mentioned 66-year-old Mitsue Kaneko.
Japanese masks are nonetheless removed from being the most costly on the earth. That honor belongs to a US $ 1.5 million (S $ 2 million) masks comprised of 250 grams of 18-karat gold designed by Israeli jeweler Yvel.
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