ReutersJanuary 14, 2021 12:16:00 AM IS
By Elizabeth Culliford
(Reuters) – Alphabet Inc’s Google will pause political advertisements on all its platforms till at the least January 21, following final week’s violence on the US Capitol, in line with an e mail to advertisers seen by Reuters.
The e-mail mentioned the motion was taken “after the unprecedented occasions of final week and earlier than the following presidential inauguration,” which is able to happen on January 20.
In a press release, Google mentioned it’s going to “briefly cease all political advertisements along with any advertisements that check with impeachment, inauguration, or protests on the US Capitol.”
The measure, which works into impact on Thursday, will make no exceptions for information organizations or retailers that run advertisements.
On December 10, Google had lifted a brief ban on election-related advertisements, which took impact after the polls closed within the November presidential election in the US and was meant to curb misinformation and different abuse in its platforms.
Fb Inc additionally stopped political advertisements after the November three election, solely briefly unfreezing advertisements concerning the U.S. Senate elections in Georgia earlier this month.
A Google spokeswoman mentioned the corporate had been using a restricted model of its “delicate occasions” coverage for the reason that assault on the US Capitol on January 6 by supporters of President Donald Trump, which meant it didn’t enable advertisements to be made. reference to political violence on Capitol Hill. .
The coverage seeks to ban content material that doubtlessly capitalizes on occasions equivalent to public well being emergencies or pure disasters.
Within the e mail, which was first reported by Axios, Google additionally reminded advertisers of its coverage in opposition to advertisements that promote hate or incite violence. “Given the occasions of the previous week, we’re extraordinarily vigilant in implementing any bulletins that would fairly be construed as crossing this line,” he mentioned.
(Reporting by Elizabeth Culliford in New York and Eva Mathews in Bengaluru; Edited by Mark Potter and Matthew Lewis)
This story has not been edited by Firstpost workers and is generated by automated feed.