Snapchat has taken an additional step in its shift to built-in e-commerce with the acquisition of Screenshop, an app that scans your photographs to determine the fashion choices you need after which supplies clothes suggestions primarily based on these findings.
As reported by The Info, Snapchat will likely be seeking to incorporate Screenshop into its broader, AR-integrated ecommerce efforts, which have been gaining momentum of late.
“Snap plans to announce the e-commerce push at its annual developer convention in late Might within the type of a brand new buy suggestion function that will likely be primarily accessible inside Reminiscences, a piece of Snapchat the place customers gather photographs and movies. movies for later viewing. “
In accordance with The Info, Snapchat’s new Screenshop course of will contain the app scanning pictures saved in your Reminiscences, then highlighting related merchandise that could be of curiosity.
Launched in 2017, Screenshop gained early traction after being beneficial by Kim Kardashian on her Instagram posts. Kardashian had acted as a consumer interface advisor within the early phases of the app, and has since built-in product suggestions from greater than 450 model and retail companions, together with Nordstrom, Saks Fifth Avenue, Selfridges, and extra.
Now, Snapchat will add the software to its buying integrations, which has already seen Snap develop new Bitmoji vogue merchandise to spice up branding efforts, and augmented actuality testing instruments for make-up and sneakers.
And Snapchat could also be near taking the subsequent step: With the event of its full physique monitoring course of for AR, Snapchat is already investigating new methods to assist customers nearly strive on extra clothes, with a view to enhancing choices. on-line buying. .
And since Snap can also be growing a brand new AR-enabled model of Spectacles, the app is poised to remain on the forefront of the subsequent evolution of AR, which has the potential to remodel on-line buying, in numerous methods.
Given this, the Screenshop acquisition makes excellent sense, and it will likely be attention-grabbing to see how Snap integrates the performance when it makes an official announcement.
The 2021 Snapchat Companion Summit will likely be held on Might 20 by means of a digital occasion.