Jason Karp began Snow Days in March
The founder and CEO of HumanCo, a US-based holding and funding firm, has began a brand new Snow Days enterprise, a maker of so-called clean-label frozen pizza bites.
Jason Karp launched Snow Days in March and introduced a “strategic partnership” with American actress and singer Scarlett Johansson, who additionally turns into an investor in Austin, Texas-based HumanCo and can be part of Snow Days as its inventive director. Particulars of the funding weren’t disclosed.
Karp, a former hedge fund supervisor who invests in more healthy manufacturers and corporations dedicated to environmental sustainability, can be a co-founder of Hu Grasp Holdings, the American maker of vegan and paleo-friendly chocolate that Mondelez Worldwide acquired this yr. Hu Grasp Holdings is made up of two companies, snack meals maker Hu Merchandise and quick meals restaurant Hu Kitchen, each positioned in New York.
Snow Days natural merchandise are additionally gluten-free and grain-free. The pizza bites have a grass-fed crust of sustainably sourced cassava flour and mozzarella cheese, and the bites provide ten grams of protein and 7 vegetables and fruit.
Commenting on the bond with Johansson, Karp stated in an announcement: “We’re excited to associate with Scarlett due to her genuine and human connection to what we’re doing at HumanCo. As a working mom, all the time striving to remain wholesome and balancing her profession and dropping out of faculty, she is the proper companion for Snow Days. Her dedication to model values, her extremely aware way of life, and fanatical love of consolation meals will little question assist us deliver Snow Days to a wider viewers than she thought. or they have been afraid they’d now not be capable of benefit from the meals they as soon as liked. “
Final summer season, Karp and HumanCo acquired a majority stake within the Coconut Bliss plant-based ice cream enterprise for an undisclosed sum. The corporate was based in Oregon in 2005 and makes natural and gluten-free ice cream sticks and tubs, ice cream bars and cookie sandwiches for the retail and foodservice channels.
Johansson described Snow Days as “evolutionary consolation meals” including, “I’m proud to endorse HumanCo’s dedication to wholesome delicacies and displays my very own curiosity in holistic wellness.”