The American manufacturers Wool & Prince and Wool and now supply their Merino wool from the ‘Ashmore’ property of AJ & PA McBride Ltd in South Australia, the place taking good care of the long-term well being of the land is a precedence.
American menswear model Wool & Prince and its sister womenswear model Wool now have a totally traceable Merino wool provide chain upholding the origin and heritage of pure fiber in Australia.
Wool & Prince was launched in 2013 when its founder, Mac Bishop, efficiently wore his Merino wool shirt for 100 days straight with out washing or ironing, demonstrating the versatile and easy-care nature of fiber. Ranging from a single shirt product, the model’s vary has expanded enormously, however high-quality merino wool stays its essence. In 2018, its sister womenswear model Wool & was launched, once more with Merino wool as the idea for the model.
The items within the collections of the 2 manufacturers now characteristic Merino wool from AJ & PA McBride, whose household has been a wool producer in South Australia for six generations and which celebrated its 100th anniversary final yr; see under.
The traceable merino wool comes from ‘Ashmore’, positioned close to Kingston SE on the southeast coast of the state, which has an annual manufacturing of greater than 800 bales of merino wool averaging 17.7 microns. Producing high-quality merino wool, the McBride household makes use of modern agricultural practices to handle their sheep and their land. The farm is particularly targeted on enhancing power effectivity, land conservation and biodiversity.
SUSTAINABLE WOOL CROP
AJ & PA McBride believes that high quality manufacturing relies on a wholesome surroundings and the assorted actions of the corporate are managed with the purpose of minimal influence on the surroundings.
“As a household group, we take significantly our duty to protect the surroundings for future generations and to go away the land and its pure assets in the perfect situation during which they have been acquired,” mentioned Keith McBride, President of AJ & PA McBride. . Ltd, which celebrated its 100th anniversary final yr.
“Our devoted workers works laborious to make sure that grazing strategies work in affiliation with the pure surroundings. Day-after-day they do easy issues to enhance their environmental sustainability, whether or not that’s by enhancing power effectivity, closing dams to extend biodiversity, introducing tree planting packages for revegetation and animal welfare, or utilizing totally different methods. sowing to enhance soil well being. and vegetation cowl.
“Within the 21st century, sustainability is more and more depending on new applied sciences and scientific developments, and AJ & PA McBride is dedicated to participating in analysis and collaborating with authorities companies, analysis organizations, and different business our bodies that deal with pure useful resource administration issues and promote sustainable agriculture. . “
Along with being a worthwhile enterprise and guaranteeing the long-term well being of the earth, the important thing to the corporate’s mission of guaranteeing that you’re a good company citizen additionally consists of being an employer of alternative (offering high quality situations and amenities for workers) and an energetic member of the neighborhood (supporting native cities, neighborhood occasions, neighborhood service, and agricultural schooling).
Wool & and Wool & Prince clothes made with Merino wool sourced from ‘Ashmore’ in South Australia.
TRACEABLE SUPPLY CHAIN
Wool & Prince and Wool & have labored in partnership with The Woolmark Firm to construct a long-lasting relationship with wool producers to develop the traceable provide chain. Taking a “much less is extra” strategy to garment design, Wool & Prince and Wool are dedicated to educating the buyer in regards to the origin and influence of every garment created.
“We’re delighted to associate with The Woolmark Firm to ascertain a traceable provide chain that traces our wool again to the supply in Australia. As a model, we’ve a duty to the land, folks and animals behind our garments and it was time to take our clients on this journey, ”mentioned Mac Bishop.
In a 12-month journey via the availability chain, ‘Ashmore’ merino wool is processed in China, reworked into clothes in Korea, after which distributed all through america to lastly attain Wool & Prince. already Wool & purchasers all around the world.
The Wool & Prince trackable assortment features a vary of versatile merino wool knit tops, polo shirts and sweatshirts, whereas the Wool & Prince assortment features a vary of versatile clothes. Because of the pure properties of merino wool, together with odor and wrinkle resistance, clothes could be washed much less steadily, lowering their environmental influence.
